Rugged Magazine

Carhartt Streetwear’s customer magazine Rugged, according to the editor in chief, is “the pamphlet for all unreasonable gentlemen, insolvent ladies, professional slackers, young artists, next-door-gals and bearded fashion cats“. Conception, artdirection, layouts, illustrations, typedesign and editorial contributions by it‘s great for Carhartt (Work In Progress). 2002-2009.


  • visual concept
  • artdirection
  • illustration
  • type design
  • layout
  • production